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McDonald's could institute change that everyone else would also follow. Also in my opinion it represents the one company that more than anybody else could really make a difference. It represents every food, in my opinion it represents every company. So for me, the idea of picking McDonald's was, one, to pick it as the icon for what it represents. All these other food companies have started to follow suit, from franchising and how they manufacture and distribute their food, McDonald's is a trendsetter. It has truly influenced how we eat, how food is made and how, really, other cultures are starting to eat. The chain has 30,000 restaurants in more than 100 countries on six continents around the world. McDonald's is an icon, a cultural icon, a cultural phenomenon and nothing represents America and the American fast-food way of life more than McDonald's. Why McDonald's specifically? Why not Burger King why not Subway? Over the course of the film you see my transformation, and it's not pleasant. My girlfriend by the end was like 'You have to stop because I've had it.' It really affects you in so many ways that I think a lot of people don't realize, very subtle little things. And an hour later I would just crash-I would hit the wall and be angry and depressed and upset. I would eat, and I would feel so good because I would get all that sugar and caffeine and fat and I would feel great. I felt terrible! I felt so bad because I put on this weight so quickly my knees hurt. How did you feel at the end of the month? I wouldn't even drink water from outside, that way there would never be a question that 'oh there was probably something in the water somewhere else when he was traveling around.' I only drank bottled water from McDonald's.

I didn't eat anything-no gum, no candy, not even a Tic Tac-everything that I put in my mouth came from over the counter at McDonald's. And everything that happened to my body was caused by this food that I got at this restaurant. Everything that happens to my body over the course of the film was caused by this diet. I was seeing three different doctors over the course of this, just so I would really have a fair balance between all the people so nobody could say 'oh, it was doctor bias it was physician bias.' Each of these doctors was doing their own blood tests and each of the blood tests were going to three different labs so there was no way lab error could be an issue. The doctors were like 'You have to stop.' My blood sugar skyrockets, my cholesterol goes up off the charts, my blood pressure becomes completely unmanageable. I start to get tired I start to get headaches my liver basically starts to fill up with fat because there's so much fat and sugar in this food. My body just basically falls apart over the course of this diet. What happened to your body over the course of that month? You ate three meals a day at McDonald's for 30 days for this film. Spurlock, 33, spoke with NEWSWEEK's Brian Braiker about his wild, fattening trip since that moment of tryptophan-induced inspiration. McDonald's' response? The home of the Happy Meal declined to comment in the film but has released statements saying that its menu offers an array of choices, some healthier than others. With regular visits to the doctor, interviews with experts on fast food and chats with regular folk on the road, the viewer gets a front-row seat as the formerly fit filmmaker eats everything on the menu, packing on the pounds, and looking-and feeling-worse in each successive frame.

Titled, tongue planted firmly in cheek, 'Super Size Me,' his documentary was a surprise hit at Sundance last week, winning Spurlock the Best Director prize in the documentary competition and drawing comparisons to the work of 'Bowling for Columbine' auteur Michael Moore. One year, thousands of fries and tens of thousands of calories later, Spurlock has an award-winning film in the can. It was at that precise moment that Spurlock, who runs his own production company, says 'the bells went off.' He decided to make a documentary-his first feature-length film-in which he would, in an attempt to explore why Americans are so fat, eat at McDonald's three times a day for 30 solid days. At one point in the report, recalls Spurlock, a representative for the fast-food chain claimed its food was, in fact, nutritious. On the news was a report about two girls in New York who were suing McDonald's because, they claimed, the food made them overweight and sick.

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After gorging himself on Thanksgiving dinner in 2002, Morgan Spurlock was watching TV with his belt unbuckled and his pants unzipped. Sometimes inspiration strikes in the unlikeliest places.

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